A decade of turning ideas into institutions: a label, a publishing company, seventeen studios underground, and cultural programmes for a beach house and the oldest weekly magazine in the Netherlands.
Together with my team I co-founded Subterra Studios: a Cold War nuclear bunker, built as a safe haven for the Dutch government and royal family, transformed into a 2,000 m² underground complex of seventeen music studios and rehearsal spaces near The Hague Central Station.
We embarked on a six-year research and lobbying process that ended with the city council adopting our plan and investing €2.2 million. Subterra opened in September 2025 and now houses more than sixty music professionals.
“Vergeten bunker wordt muzikale broedplaats” (Forgotten bunker becomes a musical breeding ground), Den Haag Centraal, 21 December 2023. Photo: Gemeente Den Haag.
At 21 years old, I founded my own independent record label for artist development: scouting, artistic direction, management, recording, live bookings and release strategy, on vinyl, CD and digital. With over 30 releases, successes include European tours, sessions on BBC 6 Music, a sold-out show at Paradiso and a sold-out album release at the Barbican, London.
With Illnoledge and their album Everlasting, released on Mink Records, at their show at the Barbican, London.
In 2019, after negotiations with eight music companies including Sony, Universal and Warner, I founded Mink Music Publishing as a joint venture with Cloud 9 Music, signing songwriters and composers and placing their work in film, advertising and fashion.
Head of Music & Culture Programming · artistic direction of the cultural programme
Responsible for the music and cultural programme of a beach house on the North Sea coast.
Created and runs the Entropy Sessions, live music nights every other Sunday around the idea that new order can emerge from chaos; organised a livestream with NTS Radio from a listening session on the beach, with a DJ booth built out of sand; and initiated a collaboration with Museum Beelden aan Zee around its Giacometti exhibition, with a programme including a film screening.
Co-curator, 145th anniversary · head of cultural programming, 150th anniversary
Co-curated and produced the 145th anniversary evening on the theme of hope, with Nobel Peace Prize laureate Maria Ressa, and developed a communication strategy to reach a new generation of readers. Now in charge of the cultural programming for the 150th anniversary in November 2027. More about this work.
For more than forty artists, entrepreneurs and organisations
One-to-one consultancy for artists, cultural institutions and entrepreneurs on creative direction, strategy, business development and funding, including long-term involvement with Orisun Studio, a production house amplifying the voices of BIPOC and marginalised young artists. For museums and other institutions, I advise on reaching young and diverse audiences.
